Overview

Broadway parish is a rural area that lies within the borough of Wychavon in Worcestershire.

Broadway has a high population of pensioner households which directly affects many of the other statistics of the area (e.g. economic activity, access to private transport, education and qualifications). Overall, it is a relatively affluent area with higher-than-average income per household, high rates of self-employment and low rates of unemployment.

Population

Broadway village itself has a population of about 2,100. According to the 2001 UK census, the Broadway and Wickhamford ward has a population of some 4,458 people, split 47% male and 53% female.

Age

37% of the population is aged 60 or over and 17% under 20 compared with the Wychavon figures of 23% for both.

Employment

The area has high rates of self-employment at 14% compared to the county average of 9% and has low unemployment rates at just 2%. However, full-time employment is low at 31% compared to the county figure of 43%. This is possibly reflective of the dominance of tourism in the area.

Mobility

Mobility rates are higher than the average for Worcestershire with 84% having a car or van compared to the county average of 82% although it is lower than the average for Worcestershire’s 'rural' areas (92%).

Industry

Broadway has a mixed industry, with slightly lower-than-rural-average levels of manufacturing and agriculture but a higher proportion of employment in wholesale/retail and hotels/restaurants.